Fill the empty slots without handing out discounts blindly.
Automatic discount or a voucher
The discount either applies by itself, or only to whoever enters the code. You decide when creating it.
Percentage or fixed amount
Twenty percent, or five euros. Whichever makes sense.
Company-wide or one location
A company discount can be switched off for locations it does not suit.
Only on what you want to push
Tie the discount to specific services, categories or people. Elsewhere it does not apply.
When it applies
From-to, only on chosen weekdays and only at certain hours. Exactly how you fill a quiet Tuesday morning.
Above a minimum spend
Trigger the discount only above a set amount, so your cheapest service does not get cheaper.
Usage limits
Cap the total number of redemptions and the number per customer.
A private voucher
Make the code available only to named email addresses so it does not spread further.
Registered customers only
Keep a discount for signed-in customers and give them a reason to create an account.
Stacking under control
Decide whether a discount may combine with others. The customer always gets the better outcome, never both by accident.
Ready-made recipes
Welcome, birthday, off-peak, spend-over, weekend and VIP. Pick one and adjust it.
Statistics per discount
How often it was redeemed, what it cost you, what revenue it brought and how much of that came from new customers. Plus a breakdown of the days and hours people use it most.
A discount for one group
Tie a discount to a label so only VIPs or only regulars get it. An anonymous visitor never sees it.